Adria Dental Group has a new visual identity

As a new player on the market, the formation of Adria Dental Group was closely followed by the creation of an innovative and recognizable visual brand identity. The new look was developed in collaboration with the management team of 404 Agency, a communications agency in Zagreb.

It conveys our flexibility, holistic character, and the connections between our affiliate members coming together to form something wholly new. This is achieved through the interplay between varied linear elements that come together to form a solid, shapely structure. “At the heart of it all is the base shape, which can be adapted for several different applications and variations—and that’s how we achieve the sense of flexibility that stems from a single shape. It’s also interesting to note that the typography is based on original fonts by Croatian typeface designers,” says Dario Dević, Lead Designer at 404 Agency.

Apart from the new website, this new visual identity will adorn the interiors of the group’s office spaces. Adrial Dental Group will also use its logo in the co-branding of its clinics and clinics in a subtle—yet recognizable—way.